# LAN King · Press Kit

Logo, lockups, and brand guidance for **LAN King** and its three segments —
**LK Gaming**, **LK Amenities**, **LK Academy**.

Every file is provided in two formats:
- **`.svg`** — vector, infinitely scalable, transparent background. Use for web, app, print.
- **`.png`** — raster, transparent background, ~2× pixel density. Use when SVG is not supported.

## Folder map

```
press-kit/
├── lion/                    Master mark (just the lion)
│   ├── lion-white.{svg,png}         white lion + gold dot, transparent bg
│   ├── lion-dark.{svg,png}          black lion + gold dot, transparent bg
│   ├── lion-white-nodot.{svg,png}   white lion, no dot — for custom tinting
│   ├── lion-dark-nodot.{svg,png}    black lion, no dot — for custom tinting
│   └── segment/
│       ├── lion-gaming-{white,dark}.{svg,png}   gold dot
│       ├── lion-amen-{white,dark}.{svg,png}   steel dot
│       └── lion-acad-{white,dark}.{svg,png}   violet dot
│
├── wordmark/                "LAN KING" type-only
│   ├── wordmark-white-on-dark.{svg,png}  white + gold KING
│   ├── wordmark-dark-on-light.{svg,png}  black + dark-gold KING
│   ├── wordmark-mono-white.{svg,png}     all white, transparent
│   └── wordmark-mono-black.{svg,png}     all black, transparent
│
├── lockups/                 Lion + LAN KING wordmark
│   ├── lockup-horizontal-dark.{svg,png}
│   ├── lockup-horizontal-light.{svg,png}
│   ├── lockup-stacked-dark.{svg,png}
│   └── lockup-stacked-light.{svg,png}
│
└── segments/                Per-segment lockups
    ├── gaming/
    │   ├── lion-gaming-stack-{dark,light}.{svg,png}    Lion above GAMING
    │   ├── lion-gaming-horiz-{dark,light}.{svg,png}    Lion + GAMING inline
    │   └── lk-gaming-horiz-{dark,light}.{svg,png}      Lion + LK | GAMING
    ├── amen/  (same structure)
    └── acad/  (same structure)
```

## Brand colors

| Token            | Hex       | Usage                                |
|------------------|-----------|--------------------------------------|
| Black            | `#0a0a0a` | Primary background                   |
| Pure White       | `#ffffff` | Lion + type on dark                  |
| Gold (Primary)   | `#d4af44` | Brand accent · LK Gaming               |
| Dark Gold        | `#b8932a` | Gold on light backgrounds            |
| Steel            | `#8a99ad` | LK Amenities accent                  |
| Violet           | `#b347d9` | LK Academy accent                    |
| Slate            | `#1a1a1a` | Warm charcoal alt-dark               |
| Plum             | `#1c0a24` | LK Academy dark surface              |
| Steel-Dark       | `#1f2630` | LK Amenities dark surface            |

## Type system

- **Wordmark — `Orbitron 900`**, tracked tight (`-2 to -1` letter-spacing).
- **Display headlines — `Orbitron 700–900`**, uppercase.
- **Marketing body — `Manrope 400–600`** (with Inter fallback). Default for marketing pages and storytelling content.
- **Product / portal body — `Inter 400/500`**. Default across portals, dashboards, and forms.
- **Editorial accents — `Fraunces` (italic)** for taglines / pull-quotes — one accent per page max.

The Orbitron font file is bundled in `/fonts` of the source project. In code, reference fonts via CSS variables (`--font-display`, `--about-body`, `--about-serif`) — never hardcode font names in components.

## Usage rules

1. **Clear space** — keep at least the height of the dot (the colored node behind the lion's jaw) clear on all sides of the mark.
2. **Minimum size** — 16 px / 4 mm wide for the lion alone. For LK lockups, 24 px / 6 mm.
3. **Don't recolor the lion strokes** — only the dot may change color (one of the four segment colors, or removed entirely for monochrome usage).
4. **Don't add effects** — no gradients, drop shadows, outlines, or 3D extrusions.
5. **Don't stretch or rotate.**

## Segment palette

| Segment       | Accent     | Dark surface | Use case                           |
|---------------|------------|--------------|------------------------------------|
| LK Gaming       | `#d4af44`  | `#0a0a0a`    | B2C gaming lounge — bold, premium  |
| LK Amenities  | `#8a99ad`  | `#1f2630`    | B2B managed amenity — calm, modern |
| LK Academy    | `#b347d9`  | `#1c0a24`    | Nonprofit youth/collegiate — bright|

## Brand voice (the short version)

Full voice & messaging lives in [`brand-guidelines.html`](./brand-guidelines.html) (sections 11–17). The essentials:

- **Tagline** — *"Begin Your Reign — Together."*
- **Hook** — *"We don't just build amenities — we create community."*
- **One-liner** — *"LAN King builds esports gaming lounges that tenants love and owners value."*

**Voice:** Warm. Empowering. Real. We sound like a friend who understands gaming and believes in what we're building, but doesn't take ourselves too seriously.

**Five personality traits** — Welcoming, Confident, Nostalgic, Player-first, Human.

**Four brand pillars** to land on every landing page:

1. **Belonging** — people come for the games, stay for each other
2. **Performance & Professionalism** — high-quality equipment, hands-off management
3. **Emotional ROI** — joy, connection, core memories — with data behind it
4. **Gamified Spirit** — feels like logging into something legendary

**What we avoid:** corporate buzzwords (synergy, turnkey, white-glove, stakeholders), empty amenity language ("luxury entertainment suite"), feature-list dumps, talking *at* gamers instead of *as* one.

### Tone rewrites

| Don't write | Write instead |
|---|---|
| "Next-gen digital infrastructure to increase tenant retention." | "Gaming lounges residents actually use — and tell their friends about." |
| "Scalable amenity deployment." | "We turn dead space into the best spot in the building." |
| "Premium luxury entertainment suite." | "The room everyone hangs out in." |

---

Questions? Replies on the same project. Files generated 2026.